The Group's strategy is geared to achieving our ambitious and clearly defined growth and profitability targets by systematically building on our strengths ("Strengthen") and taking a focused approach to development activities ("Develop").
The order of the day here is maximising financial flexibility within the Group, ensuring first-rate capital resources at all times and safeguarding long-term dividend stability. Business decisions are taken on the following basis:
The individual divisions are explicitly tasked with driving the digital transformation within the Group. Special attention is paid to the areas:
Core markets: Within its target regions of Latin America and Central / Eastern Europe, the Retail International division has defined the five countries Brazil, Chile, Mexico, Poland and Turkey as core markets
KuRS: Kundenorientiert Richtungsweisend Stabil (= Customer-oriented, Direction-setting, Stable)
Programme to stabilise and over the long term improve the division's competitiveness
Risk-free interest rate: The average market rate of return over the past five years for ten-year German government bonds.