Since 1 July 2013 the Talanx Group has sponsored – under the HDI brand name – the home stadium of the football club Hannover 96. Through this involvement the HDI Group is able to benefit from football's positive image effect in relation to its national and international retail customers. "If we want to speak to our target groups on an emotional level as well, sponsorship in top-flight football is an ideal platform because so many people are so enthusiastic about football", HDI's Chief Executive Officer Herbert Haas explains. In this way the Talanx Group is also supporting the Greater Hannover Region, where more than half a million fans of Hannover 96 live.
In addition to the home games played by Hannover 96, the HDI Arena also stages friendly matches and open-air concerts. Guided tours are available to members of the public interested in learning more about the stadium from another perspective.
To learn more about the HDI Arena, how to get there, match dates and much more besides please visit Hannover 96